9/26/14 Takeaways

9/26/14 Takeaways

  • Communicating with a Client
    • http://www.forbes.com/sites/theyec/2013/09/17/three-ways-to-improve-your-communication-with-clients/
      • I thought this article was interesting because the communication tips it gave were different than just asking the client for what they think they need or want from your service or product. It said to share valuable information with your client first. This means staying on top of your clients industry and informing them of new things or ideas and asking them what they think of it. It makes you look well informed and reliable. If your client thinks they know something and you’re certain that they don’t, gather evidence or articles or other research to help them be more informed. Networking is also important. Connecting clients with other people is also beneficial.
  • Marketing Plan
    • http://www.sba.gov/content/developing-marketing-plan
      • A marketing plan will help you understand what your target market is and how you are going to reach it. It will also help you differentiate yourself from your competition. A marketing plan is a set of guidelines intended to show you how your marketing strategies are helping your ROI. It can be changed if you see that a certain tactic isn’t working or if you think more resources should be used on tactics that are. The marketing plan can help you see how you are connecting with your target market and whether or not your marketing techniques are working.
  • Mission Statement
    • http://www.entrepreneur.com/article/65230
      • A mission statement clearly defines what is a business is about, its goals and why it exists for the customer, employees, suppliers, community, etc. Asking why you are in business and who your customers are and knowing what image you want to convey can help with writing a mission statement. Since a mission statement is only a few sentences or a short paragraph, every word in the statement counts so it helps to be creative in conveying your message.
  • What to Wear
    • http://www.paulfredrick.com/Fashion/pfbuisdress015.aspx?sc=EHF1PB&redirect=true
      • This article was geared more towards men, but the idea of appropriate dress is still the same for women. Clothing will send a message about you to your clients. It is better to be overdressed than underdressed and it is also important to be dressed for the occasion. A suit would look strange or out of place in some situations. People will make assumptions about you immediately based on what you are wearing.
  • Site Specifications
    • http://www.bluefountainmedia.com/blog/how-to-write-a-specifications-document/
      • A site specification document will help developers and designers with a project and avoid any surprises. It will give an estimate of the time it will take and outlines the cost of development based on what is in the specifications. I think that this is a very important thing to have before any work on a site is started. In the print, an estimate and an agreement of exactly what is in that estimate are essential. I think a specification document would help with communication between the customer, designer and programmer.
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