9/23/14 Takeaways

9/23/14 Takeaways

  • Branding
    • http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
      • Branding is the identity of goods or services of a seller. It delivers the message and confirms credibility and connects emotionally while motivating the buyer. It is a promise to the consumer and it’s their perception of what you are. Branding should be done through every point of public contact. It is important to be successful in branding strategies because it makes a consumer feel a certain way about your company whether good or bad and they can always go to someone else that they feel more comfortable with.
  • Logo Design
    • http://mashable.com/2014/04/30/logo-design-tips/
      • This is a really great article that has some tips for designing logos. It also includes useful links for inspiration, plagiarism, color schemes and one for a brand personality evaluation. It says to be unique and clever, but you must also understand the brand. You wouldn’t use flashy colors or fonts for a serious impression. The logo is often the first impression of a business. Keep the logo easy and simple so that people don’t have to stare and try to figure out what the logo is. It is also a good idea to use white space in a design and remember to design for the logo to be used in all mediums. I liked how it mentioned to not expect instant success, of the company you are designing for doesn’t get themselves out to the consumer properly; the best design might never be seen.
  • CRM, Customer Relationship Management
    • http://sales.about.com/od/glossaryofsalesterms/g/What-Is-Crm.htm
      • Since I have been in customer service for a number of years, I thought I would like to know more about what CRM software was and how it’s used. I was surprised to find out that I had never used CRM software before. I used CRM strategies all the time, but in the form of notes on scraps of paper stuck into job tickets or just remembering things about customers. Supermarkets use CRM software by issuing reward cards and then offering specials tailored to the customer based on their purchases. My guess would also be that Target also uses it at the point of check out because I usually get coupons with my receipt that correlate to what I bought.
  • Corporate Social Responsibility
    • http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
      • Corporate social responsibility refers to the things that businesses do to benefit society. More people, consumers, expect that the places that they purchase from will also care about the communities that the customers live in. News stations have food drives or community baby showers and Kohls has the Kohls Cares program. I think that consumers also feel good about shopping at businesses that contribute to the community in some way because then the customer feels like they contributed also.
  • Lifetime Value of a Customer
    • http://customerlifetimevalue.co/
      • This is a cool site. I scrolled up and down a couple times before I even read any of the content. Measuring the profit made from a customer is the customer lifetime value. This information can be used to determine how much time, money and energy a company should spend on trying to retain that customer. It can also help improve customer retention efforts. I am also surprised that my previous employers didn’t take this measurement more seriously. Of course all of our customers were important and we knew which ones we were going to spend the most resources on, but I would be curious to see what some of those customers real lifetime value would have been.
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