9/12/14 Takeaways

9/12/14 Takeaways

  • Cookies
    • http://computer.howstuffworks.com/cookie1.htm
      • A cookie is a piece of information that a website stores on your computer. When someone visits a website, the site creates a piece of text that the web server stores on the computer. The next time that the person visits the site, the text string is sent to the server and the information that was stored for that text string is retrieved. Cookies are not bad; they cannot gather any information from the computer because they are just text files. They are very useful because a person will have a better experience using a website that they already visited because information is retrieved form the last visit.
  • Market Research
    • http://www.inc.com/magazine/19980101/851.html
      • By doing market research you can get information on what the consumers need, if the product or service will sell to the targeted consumers and also where to sell the product or service. This is an article where a lady made mistakes when she was doing market research. She got information that didn’t really represent the market she was targeting and her store ended up closing after three years and she lost money in the process. If she would have done a better job getting information on the customer she thought she was going to sell to, she would have seen that there was not a market for her products in the location she put her store.
  • SEO
    • http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site
      • Search engine optimization uses techniques to increase the number of visitors to a website. I liked what this lady, Carolyn Shelby, had to say about SEO, “Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne.” Along with increasing the number of visitors to a site, SEO should create a good user experience and let the search engines know exactly what your site is for so they can recommend your site. Search engines look for certain thing in a site and if the site cannot clearly communicate these to the search engine, the site will not get listed and users won’t see it. This was a good article that gave 8 basic tips for optimizing a site.
  • Google Search Spiders/How Google Search Works
    • https://support.google.com/webmasters/answer/70897?hl=en
      • When someone does a Google search, their programs check their index to return the most relevant search results. There are three key processes to deliver search results; Crawling, Indexing and Serving. Googlebot, which is a program that is used to discover new and updated pages to be added to their index, is used by a large number of computers to crawl the web for pages that are updated, new or no longer exist. Google does not accept payment to crawl a page more frequently. Then Googlebot processes the pages and indexes them. Media rich files or dynamic pages cannot get processed. When a user searches, Google’s machines search their index and return the results. Over 200 factors determine the relevancy of a page, one of which is PageRank. This measures the importance of a page based on the incoming links from other pages. But they have to be good links because Google tries to identify spam links and other things that negatively impact search results. You can use their Webmaster Guidelines to help improve a sites ranking without having the negative impacts that they look for.
  • Google Analytics
    • http://www.techrepublic.com/blog/google-in-the-enterprise/five-things-you-should-know-about-google-analytics/
      • Google Analytics let you know the performance of your website and how the users are using it. It’s a free service that provides data about your website to marketers and/or IT staff. Their service is free and you don’t have to use Google’s hosting service, all you have to do is add a line of code to the pages that you want analyzed. There is also a paid version that offers support, management, greater data capabilities and more. This article pointed out that even though the free version is available now, it might not always be offered for free like Google Apps is no longer free. You can also make adjustments to your site because the information offered shows what things are working on a site or what isn’t.
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